Welcome to Lust Notes

There’s a kind of magic in the moments before you get dressed—the hush of morning light, the brush of silk against bare skin, the quiet promise that today, you can be anyone.

That’s what Lust Notes is about. Not just lingerie, but the art of being a woman in all her moods—tender, wild, mysterious, brave. It’s a journal for those who still believe that beauty can be a daily ritual, not a performance.

When we began Anya Lust, it was never only about lace and satin. It was about a feeling—one that moves through your body when you catch your reflection and see yourself as someone worth desiring. Not because of how you look, but because of how you feel. Because you dared to let softness and strength coexist.

We live in a world that rushes us out of intimacy—with ourselves, with each other, with the things that make life feel sensual. Lust Notes is a pause button. A slow exhale. A place where stories unfold like perfume in the air—lingering, subtle, unforgettable.

Here, we’ll explore the things that stir the soul: the elegance of simplicity, the power of a well-fitted bra, the poetry hidden in the everyday. You’ll find essays on love and confidence, styling and gifting guidance, behind-the-scenes notes from the ateliers of our designers, and little glimpses into the universe of feminine pleasure.

But more than anything, we hope you find yourself here.

Because Lust Notes isn’t about becoming someone new—it’s about remembering the parts of you that always were. The parts that crave beauty not for validation, but for joy. The parts that ache for connection yet delight in solitude. The parts that blush at desire, then reach for it anyway.

We believe that sensuality is not a performance for others. It’s a language of self-respect. It’s how we speak to the divine in us—through texture, color, scent, touch. Through the way silk kisses our shoulder or how red lipstick feels like rebellion and ritual at once.

There’s freedom in that.

Freedom to let go of perfection and surrender to pleasure—whether it’s lighting a candle for no reason, sleeping in your favorite lingerie, or saying yes to a moment that makes your heart race.

And so, Lust Notes will be a collection of these small rebellions. Of love letters and lessons. Of moments when we stop hiding and start feeling.

You might find reflections from women across the world—designers, lovers, dreamers, mothers—each with her own version of what it means to live beautifully. You might read about the silk we chose for a new collection or the story behind a photograph that made us fall in love all over again. You might even stumble upon a few secrets—because a little mystery keeps life delicious.

Above all, we want this to feel like a conversation. One where you can exhale and be yourself, without apology.

So, pour a glass of wine or steep some tea. Slip into something that feels like you, and stay awhile.

Welcome to Lust Notes—a sanctuary for the romantic, the free-spirited, and the beautifully complicated.

Here, we celebrate what it means to be a woman who feels deeply and dresses deliberately. A woman who understands that confidence isn’t loud—it’s quiet, graceful, and sometimes wrapped in silk.

May each note remind you that you are art.
That your softness is your power.
That you deserve to live a life that feels as beautiful as it looks.

With love,

Anya Lust